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WHO ARE YOU AND WHAT DO YOU DO?KCA stands for Kathrin, Charlotte and Amelie. We are the three founding sisters behind this sustainable premium activewear brand.LAB stands for laboratory, as we are constantly experimenting and developing innovations like our aloe vera kits. It also stands for collaborations that we like to pursue with like-minded people or brands.
WHEN DID YOU HAVE THE IDEA FOR KCA-LAB WAS THERE A PARTICULAR KEY MOMENT?It was always our dream to work and build something up together one day. After an intense hiking retreat week at a place called the " Ashram" in the Calabasses mountains in L.A., we decided we were finally ready to take that big step together and we've never looked back.
HOW LONG HAVE YOU BEEN INVOLVED WITH SUSTAINABILITY?Sustainability has always been important to us. We are all mothers, we all have dogs and all three of us grew up very close to nature. Of course, we knew that fashion will never be 100% sustainable, but we try our best to get there. Our journey started when we founded KCA-LAB and we know we still have a long way to go.
HAS YOUR OWN LIFESTYLE CHANGED SINCE THEN?Yes, definitely. When we started KCA-LAB, we were at a different point in our lives. We didn't take care of our bodies and minds back then. But with running our business, we've learned that we need to find a balance and give back to our bodies. We are a lot more mindful with our time - especially the work-free time we spend with our children. In terms of the environment, we always try to make sustainable choices in our everyday lives.
IS IT POSSIBLE TO CONVINCE OTHER PEOPLE TO LIVE A MORE SUSTAINABLE LIFESTYLE?Yes, definitely, it's about education and showing that there are alternatives. It's often the little things that make a big difference, but most people just don't know about it. It's up to us to educate and show better ways.
WHAT WOULD YOU LIKE TO SEE IN THE FUTURE - FROM THE FASHION INDUSTRY AND FROM CONSUMERS?We think there should be standards that every company must follow.
We believe that every brand has a responsibility in terms of sustainability and that they need to not only claim but also prove that they are really doing it. This is not only relevant for the fashion industry, but basically for every company worldwide.
YOUR PERSONAL SUSTAINABLE HOT SPOT All three of us love nature. It's where we can recharge. Nature is a great source of inspiration for us.
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