the wearness

This week, the wearness co-founder Julia Zirpel is a guest on Sibel Brozat's podcast "For brands and their makers". In the podcast, she shares fashion insights, talks about her personal start-up experiences with the wearness as well as the creation of a 100% biodegradable capsule collection. 

Here's a quick teaser:

Julia Zirpel, co-founder of "the wearness" - about her e-commerce for sustainable fashion and beauty.

Julia Zirpel, Co-Founder of "the wearness", is a sustainable fashion ambassador and fashion editor. Julia had her first fashion moments at a young age. She grew up in India and Nepal and as a child experienced first-hand how precious clothes can be. "I remember the expressions of the women who could finally wear a sari they had saved so hard for. A new piece of clothing gave them dignity - it meant something.". As a fashion editor and fashion director at various magazines, she noticed more and more that fashion had become disposable: Bought in passing, carelessly put in the wardrobe and quickly discarded. A fact that the graduated designer no longer wanted to accept. For Julia, however, this was no reason to turn her back on fashion. On the contrary: she decided to devote herself to the subject even more intensively. In 2017, she decided to offer fashion-conscious customers with an environmental conscience a transparent shopping alternative and founded "the wearness" - an online marketplace for sustainable and high-quality fashion and beauty. "I think it would be great if people thought more about fashion, about what suits them, but also about the origin of a garment and its actual price. That feels much better in the end than blind consumerism."

In today's episode we talk about:

• the founding 4 years ago as a pioneer in this segment
• what drove Julia to found "the wearness"
• the challenges of finding the right target group
• the impact of fast fashion on the environment
• the appreciation of fashion in our society
• why clothing is a communication tool and how to use it
• the co-founders of "the wearness
• tools and challenges in online marketing
• which social media they use for which purpose
• the importance of referral management
• the biggest challenge, that the founders all have the same professional background and that some skills have to be acquired with great effort
• the greatest success, to be inspired and encouraged in the project after live events. And the first own fully compostable collection pieces, which are sold out very quickly.
• Julia's tip to talk about the project when you have a start-up idea, to create prototypes, to sound out the potential market
• and many more exciting things.